I’ve never seen His Kind Of Woman, yet I came by 2 posters for it by accident.

This 1951 film noir cum comedy (apparently) stars Robert Mitchum and Jane Russell, billed as “the hottest combination to ever hit the screen.” Producer and RKO Studios boss Howard Hughes took out huge fireworks-shooting billboards in LA with this theme to promote the movie, but it ended up losing money nonetheless. 

This was largely due to Hughes’ obsession with the project, which led to him ordering almost the entire movie to be re-shot at great cost, and several parts re-cast!

Maybe some day I will get to see it, but in the meantime the US one-sheet poster is a classic piece of golden age Hollywood marketing. It can be found for sale here. The Belgian poster I sold last year.