How’s this for a would-be great bit of (re)marketing?

This is a French grande poster for the 1980 movie Raise The Titanic. I’ve never seen it but it is by all accounts a bit rubbish. The movie was a box office bomb. (The quote from producer Lew Grade was “it would have been cheaper to lower the Atlantic”).  

Knowing it was something of a dog, the French release doesn’t mention the Titanic at all, and the title is changed to “The War Of The Abyss”. Not only that, but the title font very knowingly copies the Star Wars logo.

I’m not sure if this meant the movie did any better in France, but you can’t fault them for trying!